TF1, France nº1 TV channel, is also the first online media, with over 11 million single visites to its website per month. To capitalise on this fast growing part of the business, it decided to regroup all its online presence under one brand: MYTF1. Its identity needed to build on the existing TF1 attributes, while reflecting the added dimensions of a multi channel experience.

Photo Credit: © Daryl Banks
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